What is a landing page? And how much does it cost?
What a landing page is for, when it's worth it and what price to expect, with honest pointers.
- Materials included
- Firing included
- 12 people maximum
Contents
You're running a workshop, launching a new service, or you simply want people to call you for a quote. You post a message on social media and people click the link. They land on your website's home page, and there they get a bit lost: three menus, six sections, an "about" page. They leave without doing what you'd hoped.
It's not that they weren't interested. They were just asked to go looking. A landing page solves that problem. But what is it, exactly, and do you need one?
What is a landing page?
A landing page is a web page built for one thing: calling, requesting a quote, booking a spot, joining a list. Everything on it serves that goal, and the rest is left out.
It's called that because it's where the visitor "lands" after clicking an ad, a link in a message or a search result.
How is it different from a showcase website?
A showcase website presents your whole business: who you are, what you do, how to reach you. The visitor wanders around. That's useful when you want to be found and to reassure people.
A landing page doesn't let anyone wander. No menu pointing everywhere, just one path: read, understand, act. That's also why it's shorter, often a single page.
And your website's home page? It has to answer everyone at once: a client, a future partner, someone checking that you exist. A landing page speaks to one person with one request.
When a landing page is worth it
- You're launching a specific offer (a service, a workshop, a promotion) and you want to send people to it.
- You run ads, and you don't want to pay to send people to a page where they get lost.
- You don't have a website yet, and you want a simple first presence with a single goal.
- Plenty of visitors reach your site, but almost none get in touch.
When it's not worth the trouble
If you have no specific offer to promote, or nobody is going to send visitors to it, the page will stay empty. If your business needs a lot of explaining (several services, a team, a history), a showcase website will suit you better. And if you're mostly found through word of mouth, a well-kept page on your own site is often enough.
What a good landing page contains
A good page almost always follows the same thread:
- A clear promise at the top, in one sentence: what the visitor gets.
- A few lines of explanation: who it's for, how it works and what it changes for them.
- Proof: a review, a figure, a real photo. Something that shows it actually exists.
- A single button (call, write, book), repeated if the page is long, rather than ten different choices.
- A page that opens quickly on a phone, because most visitors are on a phone.
An imagined example: a potter runs a weekend workshop with twelve places. Her landing page presents the workshop in three lines, shows two photos of the pieces made, gives the date and the price, and offers a single button: "Book my place". There's nothing else on the page.
- Materials included
- Firing included
- 12 people maximum
How much does a landing page cost?
There's no single price. Here are rough figures from public sources, mostly agency and software-vendor websites, so read them with caution.
If you build it yourself with an online tool, a Dutch source mentions around €200 for a simple page. On top of that come the hours you'll spend on it, and the result depends on how comfortable you are with design.
With a freelancer, a basic landing page costs between €100 and €1,000 in France, and goes up to €3,000 for a more elaborate project. In the Netherlands you more often see €500 to €2,000.
With an agency, expect roughly €500 to €1,500 for a simple version, €1,500 to €3,000 for a polished one, and over €3,000 for a heavily crafted page. A page coded entirely from scratch often costs more than €2,000, sometimes much more.
And in Belgium? We couldn't find a published price list for landing pages on their own. For a full website, a Belgian agency quotes between €500 and €15,000, with most SMEs budgeting €2,000 to €5,000. Yearly costs come on top: hosting (roughly €50 to €300) and maintenance (€200 to €1,000). Ask about them in any quote.
The price depends on the number of sections, the quality of the text and photos, animations, a form connected to your mailbox or a tracking tool, and the number of languages. A page in three languages takes more work.
At YUGEN AGENCY, a landing page starts from €299, with no VAT. That's only a starting point: the final price depends on what you ask for. After a free 30-minute discovery call, you get a fixed, written price. So you know from the start what you're paying for, and why. See our pricing
Frequently asked questions
No. A website has several pages and several goals. A landing page is a single page, built for one action. You can have both.
It depends mostly on what you give us at the start: text, photos, a clearly defined offer. A simple page takes a few days to prepare. The quote gives a precise timeline.
No, but it needs visitors. A link in your signature, a social media post, a QR code on a flyer or a newsletter are enough: the page works as soon as people arrive.
Yes, and it's even a good idea: you tweak a headline, a photo or a date depending on what works. Settle it in the quote, so it's clear who does it and at what price.
In short
A landing page is a page that serves a single goal and leads the visitor straight to it. It's worth it when you have a specific offer and people to send to it. On price, the rough figures range from a few hundred to a few thousand euros, depending on who builds it and how much care goes into it.
Not sure whether you need a landing page or a full website? We can talk it through during a free 30-minute discovery call. Write to us